Pours and Tours Website
& Paid Search Campaign.
Class project was to design an attractive and convenient website for a fictitious small business and create a paid search campaign using keyword strategies and ad text to help search engine users answer queries and discover your business.
Ensured optimal user engagement and conversion by strategically positioning site content like social media handles, blogs, reviews, and maps.
Prepare a keyword strategy by evaluating keywords and determining which work best in a given situation.
Create search ad text using best practices for headlines, URLs, descriptions, and landing page suggestions.
Design a structure for a Google Ads campaign to organize information in ways that target effectively, are cost efficient, and can be easily optimized and evaluated.
SEO Analysis of Hedge House Furniture
Audited a website and provided recommendations for SEO updates.
An updated keyword strategy.
An internal linking structure.
Content updates—both to text and visual aspects.
Metadata updates—both for search engine listings and technical elements.
Recommendations for future content to add to the website to improve SEO.
A backlink strategy to improve the number and quality of backlinks.
Social Media Ads for Zillow.
Developed the strategy for a multi-platform social media campaign to help build a company’s reputation.
Build out a campaign in in Facebook Ad Manager and LinkedIn Campaign Manager.
Nonprofit Marketing Plan &Website.
Coordinated with a team to research, develop, and execute a marketing plan/website for a non-profit organization.
My Part Included:
Compiled all project deliverables and plans into a leadership-style presentation.
Devised Executive Summary, Value Proposition, Market & Target Audience Analysis, Social Media Samples, Content & Outreach Market Strategies, and Website Architecture.
Marriott Redemption Program.
Collaborated with a team to craft a multi-channel re-engagement campaign with measurable objectives and KPIs that align with the business objectives.
My part included:
Used existing and new data to make decisions about how to reach desired audience segments.
Collaborated on marketing funnel and ad placement.
Developed a display advertising campaign.
Collaborated on a social media campaign with channel-specific creative.
Involved in designing an automated workflow with details about data sources, triggers, and data connections.